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Created by two friends, Ana Kurc (creative director) a graduate of Instituto Europeo di Design and Image Consultant at the Istituto Marangoni in Paris; Together with Juliana Sverner, also educated in Fashion and Administration at FAAP - São Paulo. After spending some time in New York, Juliana returned to Brazil to join Ana, her childhood friend, to set off a custom-made party dresses atelie. Feeling the lack of options in the Brazilian market of chic minimalistic party gowns for their own events, they developed a petite collection of dresses and sold them to close friends and acquaintances at an exclusive private event held at Juliana’s house. In 2018, having moved to Portugal, Juliana started overseeing the company’s Marketing since then. Alongside the brand’s growth, the demand has increased and Giovanna Eliezer joined to complement the team. Formerly a lawyer but delighted by the fashion universe, she took a Perestroika and WGSN Fashion course. Currently, she takes care of Aya’s commercial area, where she has driven it to new levels. Today, Aya has been recognized in the luxury market since 2013 for its timeless tailoring party gowns and wedding dresses which blend structure and fluidity sculpting the body in a harmonic way. Produced from noble materials such as silk, lace, guipure and velvet with the sophisticated appeal of the brand. In order to single out its creations, Aya also applies handmade embroidery such as the famous Luneville technique. Additionally, accessories such as belts, ornaments, bows, flowers and draped details. Currently selling all over Brazil and partnered with the CJ Fashion e-commerce from the renowned Cidade Jardim shopping network, it aims to expand its niche beyond the country.